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CASE STUDY

Backwoods

By leveraging musicians’ competitive spirit, ZOOM Marketing Partners built a competition to engage adult tobacco consumers and musical influencers to elevate the perceived quality of the brand.

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The Approach

ZOOM Marketing Partners developed an impactful music event series in key geographies for the Backwoods brand by cultivating and leveraging relationships with key tastemakers that resonate with the Brand’s core audience.

The Outcome

By leveraging musicians’ competitive spirit, ZOOM Marketing Partners built a competition to engage adult tobacco consumers and musical influencers to elevate the perceived quality of the brand. ZOOM Marketing Partners amplified the experiential engagement program by providing enhanced digital content that allowed participants and adult tobacco consumers access to curated digital content on Social Media platforms and on the brand’s website.

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Special Events

Strategic Activations

The annual event series established and will continue to cultivate a community of loyal advocates who champion the Brand organically and further solidify Backwoods as a category leader, year over year.

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