ZOOM Marketing Partners created an integrated marketing program designed to increase awareness, adoption and advocacy for blu.
ZOOM Marketing Partners created an integrated marketing program designed to awareness, adoption and advocacy for blu. The multi-faceted activation approach was intended to connect blu with Adult Smokers and Vapers where they live, shop, and play.
ZOOM Marketing Partners’ goal was to establish a powerful initial connection between blu and Adult Smokers that demonstrates the brand’s relevance and credibility with the audience and effectively communicates the blu brand promise to drive paid trial and inspire continued engagement of the brand via repeat purchase.
ZOOM Marketing Partners designed and executed a series of experiences that immersed Adult Smokers and Vapers into the blu brand world to establish credibility and build equity for the brand among key consumer segments. Additionally, ZOOM Marketing Partners attractive, knowledgeable Brand Ambassadors conducted expert consumer engagement activity at the point of purchase in key retail outlets in focus geographies.